You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Raymond Crook.
ANA has found 1 results for you, in 94 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Consumers at the heart of innovation

Consumers should be at the heart of client innovation initiatives. This paper provides brand owners with a fresh perspective when thinking about how to involve consumers in processes linked to innovation, to arrive at both cutting edge ideas for new...

Catalogue: Asia Pacific 2007
Authors: Helen Wing, Raymond Crook, Sunanda Brahma
March 12, 2007
×

Citation

Wing, Crook and Brahma (2007a, March 12). Consumers at the heart of innovation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-